Snapchat is rapidly getting popular since
last year in my country too.
Major app that people in my country use is
called “LINE”.
This is a typical chat app and allowed us
to make a phone call for free.
While, snapchat is very popular to those
who want to share pictures for a quit short term. So what is appealing to so
many people especially young women is that a history of users’ conversation and
pictures doesn’t remain unlike other SNS apps. This characteristic of snapchat
expresses a real conversation when we have a chat with friends because we never
take notes about what we talked about with whom precisely during conversations
with friends. Also, snapchat let you know who saved (screenshot) your pictures
that you sent. I think this makes users and their friends connected more
strongly than other chat apps. I guess that those distinctiveness is the reason why snapchat is popular now.